British shop prices fell less sharply in June than in May. In total prices paid by shoppers were 0.5% lower last month than in June 2017, a smaller decline than May’s 1.1% slide, the British Retail Consortium (BRC) said.
Shop prices as measured by the BRC have shown deflation for 62 straight months, reflecting the pressure on retailers to offer discounts to win over shoppers, many of whom have seen sub-inflation pay increases for much of the past decade.
