Mothercare has announced that its second quarter like-for-like UK sales rose 6.5%, enhanced by online sales, which increased by 20.4% in the UK.
Chief executive of Mothercare, Mark Newton-Jones, said: "In the UK our digital strategy resulted in strong double-digit growth of online sales, which in turn contributed to the growth in like-for-like sales.
“Our improved and exclusive product ranges in Home & Travel and Clothing & Footwear are supporting our full price trading approach. As a result we were able to go into our end-of-season-sale with less product at discount and so delay the start of the sale until the second quarter. With Christmas now quickly approaching we are gearing up to our peak trading period."
Elsewhere, international sales increased 5.6% in constant currency as delayed end-of-season sales were boosted due to the timing of Ramadan and Eid.
Mr Newton-Jones added: "The second quarter results are in line with our full year expectations. The UK is continuing to benefit from our strategic initiatives both online and in store, while International has seen the expected improvement in trading."
"These results give us further confidence in our strategy, but there is much more to be done. Our vision remains clear - to be the leading global retailer for parents and young children."
