Footwear retailer UGG has introduced a new global retail concept as part of its re-launch.
The new concept, designed by Checkland Kindleysides, will debut in the company’s New York flagship in honour of the store’s 10th anniversary. It will then be replicated in core markets such as Tokyo, New York City and Shanghai.
President of omni-channel for Deckers Brands, Stefano Caroti, said: “Our new retail environment is the pinnacle UGG brand experience. It honours our history, celebrates the present and offers a glimpse into our exciting future.”
Checkland Kindleysides creative director, Joe Evans, commented: "Inspiration came from the Californian roots of the brand, its connections to nature and its modernist vibe – a sense of stylish living that’s both ‘off duty and ‘on air’. The store is a relaxing social environment that radiates the UGG brand’s luxurious warmth, engages through sensorial brand storytelling and invites you to enjoy the good things in life with good people.”
