The opening of Typo's new Stratford store follows a successful online launch into the UK by the brand’s owner Cotton On Group in April.

The Cotton On Group is now looking for its next store location and hopes to open over 100 stores in the UK over the next five to ten years.

The new Stratford store includes the full range of Typo products including quirky, fun, stationery gifts, tech, travel and arts and craft as well as an instore product personalisation service.

All artwork is created in-house at Typo's headquarters in Australia.

Typo general manager, Bianca Ginns said: "We’re excited to be opening our first Typo store at Westfield Stratford in December. Since launching our e-commerce business in April, sales have exceeded our expectations and UK customers have been quick to adopt our quirky offering across our stationery, craft, tech and travel ranges.”