It has been revealed that since the launch of the John Lewis Christmas advert, sales and searches for trampolines have risen by 300%.

An online retail specialist, Summit has reported that online searches for trampolines have doubled since the advert launched on 10th November, climbing 300% that evening, with all other products relating to the advert seeing an increase in sales as well. Also doubling each week is searches for Boxer dogs.

Pet retailer Pets at Home have also reported a rise in sales related to the campaign, with stockings for dogs increasing 350% and Christmas pudding toys climbing 130% following the advert featuring Buster the Boxer.

Martin Corcoran, Summit’s head of insight consulting, commented: “The John Lewis advert has become a signal of the start of the festive season, and the volume of searches we have seen reflect that big audience.”

“Clearly the demand for trampolines see an impact, as indicated by the surge in searches, and we strongly expect to see sales of trampolines increase as a result.
“However, retailers won’t see an increase in sales immediately, mainly because it is quite challenging to hide an eight foot eight trampoline in the cupboard under the stairs. It is likely that we will see purchases of trampolines jump on Black Friday (28th November), and later on in December.”