Tiffany is to open a flagship store in London’s Covent Garden.
The new store will open on James Street and will feature a new store concept for the brand. Although designed in the Tiffany style, the store will aim to offer an innovative retail experience that encourages interaction. This will include a #MakeItTiffany personalisation bar and a fragrance ‘vending machine’.
Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland, said: “Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene. We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK.”
Michelle McGrath, director of Capco Covent Garden, said: “We are delighted that Tiffany & Co has chosen Covent Garden to open their new store, adding to the offer of luxury and contemporary, global and British brands on the estate. Our consumers are seeking differentiated experiences, which is core to our vision for the district, and Tiffany’s ‘Style Studio’ is a leading example.”
