The White Company are set to open a new store in the Bluewater shopping centre, at a time when the average spend for consumers has risen to £191 per person. The company plans to stock the full range of products including Womenswear, homeware and childrenswear. Director of Property for the White Company, Sarah King stated that they hope to “create a bespoke space that allows us to give Bluewater’s guests a true encapsulation of The White Company brand as a whole.”