The Entertainer has joined forces with The Salvation Army to launch a toy rehoming scheme, which has a focus on reducing plastic waste.
The collaboration was introduced on World Environment Day, and enables customers to donate toys that are no longer wanted to any of The Entertainers 165 stores. The Salvation Army will then re-distribute the toys accordingly.
Gary Grant, founder and executive chairman of The Entertainer, said: “Plastic waste continues to be a hugely important issue for our environment and we’re acknowledging that it’s important to find ways to extend the lifecycle of toys to reduce our plastic waste. The Big Toy Rehoming not only helps to extend the lifespan of toys, but also gives children and families who may not have the means to experience the latest toys and games, the opportunity to enjoy them.”