It has been reported today that supermarket giant Tesco is launching a new Fair for Farmers Guarantee on all fresh milk to build transparent, long-term relationships with its suppliers.
It guarantees that Tesco pay all of its dairy farmers a fair price and that every pint of milk purchased is 100% British.

Commercial director for fresh food at Tesco, Matt Simister, said: “Since we founded the Tesco Sustainable Dairy Group in 2007, we’ve been working in partnership with our farmers to ensure they have a sustainable long term future.

“When customers buy our milk they want to know our farmers are fairly treated and their cows are well cared for, so we’ve introduced the Fair For Farmers Guarantee on all our milk to give them peace of mind that they’re supporting British farmers with every pint of milk they buy."

The farmers get paid a price above the cost of production for three months at a time to certify they have a steady income no matter what happens to the market.

James Stephen, TSDG dairy farmer and committee chairman, said: "The Fair For Farmers Guarantee stamp is a simple way for customers to know that when they buy fresh milk from Tesco, they are helping to foster a better future for hundreds of British farmers."