It has been announced today (October 12) that supermarket giant Tesco has launched a Brand Guarantee scheme which means customers will receive immediate price reductions at the till, so there is no need for vouchers.
The scheme works to match customers’ total shop with Tesco’s competitors, Morrisons, Sainsbury’s and Asda, and if the whole shop would have been less somewhere else, the customers will get the difference taken off their bill. This applies both online and in store.
Tesco UK and Ireland chief executive, Matt Davies said: “Shoppers tell us price matching vouchers are a pain and don’t really help them. We all know it can be stressful and awkward when you have to rummage through your wallet to find a price match voucher.
“That’s why we’re ensuring that with Brand Guarantee customers will never lose out on their branded shop by getting money off their bill at the till.
“We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.”
