Ted Baker is partnering with OneStock to offer a new ship from store service as part of its plans to enhance the customer experience. The service will also include express click and collect.

The move means that Ted Baker store teams will now receive click and collect instructions directly from an app. The orders were previously shipped from a central warehouse. The same app will also enable store staff to access ship from store orders. These will be claimed competitively by qualifying stores, then packed and sent off to customers.

Head of global retail operations at Ted Baker, Clare Harrison-Empson said: “The main drivers for the ship from store project are to enable greater product availability on Ted’s website while maintaining a better sell-through rate of full-priced items within the store.”