Retail marketing agency Live & Breathe has released a survey which shows that the majority of UK shoppers will not change their spending habits, despite the current economic uncertainty following the UK’s decision to leave the EU.
The study of 1,000 people showed that 63% of customers planned to spend the same amount on food, 58% said they would spend as much on clothing whilst 59% said that their Christmas spending this year would also be unchanged.
Live & Breathe managing director Nick Gray commented that the wake of the Brexit vote has seen too much “scaremongering" rather than creating a united front.
“There have been a lot of horror stories in the press about the impact of Brexit on the UK economy," he said.
"But whether you like the outcome or not, a decision has been made. Now the nation must get behind that vote and make the right choices for everyone to benefit. While people are sure to be feeling unsettled, it appears many of us are just carrying on as normal – especially when it comes to our spending habits. But if all we continue to hear are negative stories, it’s bound to become a self-fulfilling prophecy.”
