Supergroup, owners of the Superdry label, has seen a strong first half, with total sales rising 25% and like-for-like sales growing by 12.8%. Chief executive Euan Sutherland said that the company was in a good position going into the key third quarter.
In a statement, he commented: “This is another good performance particularly when set against last year's strong first half trading. Our new product ranges continue to perform well and during the second quarter our continuity ranges provided trading resilience when the weather across Europe was unseasonably warm.”
He added: “Our focus remains on executing the clear growth opportunities for the Superdry brand, together with key third quarter trading period ahead of us.
“Our ongoing diversification across geography, channel and category, reduces the Group's reliance on any individual market and provides further confidence in the Group's future prospects as we develop our global lifestyle brand."
