Superdry has appointed a new chief product officer. Brigitte Danielmeyer comes to the role from Tommy Hilfiger, where she was the global head of womenswear. It has also announced new plans to launch ‘Superdry Preview’, which is a series of new disruptive fast-fashion ranges.
Danielmeyer has a vast range of fashion experience, having worked in senior positions Esprit and Liebeskind Berlin.
In her new role, Danielmeyer will report directly to the chief executive, Euan Sutherland. Sutherland said: "We are delighted to have attracted an individual of Brigitte's calibre for this important new role. She combines global design experience with an acute commercial edge. She joins an experienced and ambitious executive team with some of the most forward thinking leaders in the sector today."
