Superdrug has elevated its pre-tax profit by 16% in 2017 after delivering sales growth across all categories.
Revenue edged up 2.3% to £1.2 billion while like-for-like store sales rose by 2.5% as 22 new UK stores opened in the period.
The year also saw more stores offering beauty services including 26 new Brow Bars and 27 new Nail Bars bringing the totals to 284 and 56 respectively. In addition, some shops introduced ear piercing and waxing services.
During the year Superdrug sponsored the summer TV hit Love Island which helped boost sales of bronzers, makeup and hair styling products. The retailer has continued its sponsorship of the programme this summer.
