In 2018 Superdrug gained 20% more loyalty club members and increased its revenue by 3.3% to £1.28 billion. The retailer made a profit of £88.3 million in the 52 weeks to 29 December. This was down from £92.9 million in 2017.
The company has attributed the revenue growth to the addition of 23 new stores in the UK and a 15% uplift in online sales. It also launched two new stores in the Republic of Ireland.
Superdrug’s 20% increase in loyalty card membership was driven by the launch of its mobile phone network for members. This offers members double loyalty card points on all of their Superdrug shopping.
Chief executive of AS Watson Health & Beauty UK, Peter Macnab said; “We are pleased with the company’s performance in challenging times, and I’d like to thank every team member for their hard work and contribution to these results.
“Our strategy for 2019 is to ensure we are offering all our customers everyday accessible health and beauty, giving them the beauty and health services they need in a vibrant and friendly store environment.”
