Studio.co.uk has launched a new Christmas advertising campaign voiced by actor and TV personality Joe Swash.

The retailer said this year’s ad aims to champion those who want to get ahead in preparing for Christmas “by joining #TeamEarly”.  

Kicking off with a series of 30” ads across TV, the campaign will showcase the retailer’s Christmas ranges across the categories of outdoor decorations, homewares, tableware, gifts and fashion.

The ads will continue to run up until December with further content being added as the season progresses. This will include a series of ITV co-branded ads showing Swash getting ready for the festivities and being part of the #TeamEarly squad.

The activity will be supported across digital, email and social, as well as by a team of influencers who will support a competition where customers have the chance to win £1,000 in Studio.co.uk vouchers on three separate occasions across the season.

Studio.co.uk is also partnering with radio station Heart on a series of promotional, social and sponsorship activities.