Online fashion retailer Boohoo.com has reported an increase in revenue by 35% to £90.8 million in the first half of the financial year, as customer numbers rose by 32%.
Figures show that UK revenue rose 30% in the six months to August 31, whilst Europe saw an increase of 19% and the rest of the world saw an increase of 65%, particularly in the US and Australia.
Joint chief executives of Boohoo.com, Carol Kane and Mahmud Kamani, said: "We are pleased to report a successful first half, with strong revenue growth driven by acquiring new customers through our investments in price, promotions and marketing spend. We continue to invest in our brand internationally and our strategy to focus on key markets where we see the greatest growth potential remains unchanged.
“The autumn/winter marketing campaign #WeAreNow is supporting a good start to the second half. We are also pleased with the response to our new app and responsive websites and will continue to invest in building customer value and market reach in the second half of the year."
