Stance has chosen Covent Garden for first store outside of the US

Stance will be opening its first store outside of the US in London’s popular shopping destination, Covent Garden.

The 2,004 sq ft unit situated at 3 Neal Street, will have the retail space on the ground floor, and have a gallery and event space in the basement.

Stance currently has ten stores in the US and has a presence in over 60 countries.  It currently boasts a following of over 1.5 million and is the official sock sponsor of the NBA.

The brand also counts Rihanna as one of its contributing creative directors.

Paul Zaengle, Stance’s executive vice president of retail, said: “The UK is the obvious next step for us and we can’t wait to bring our retail experience to loyal customers there and introduce the brand to new ones.

“With 44 million visitors to Covent Garden each year, Neal Street is the ideal location for Stance’s debut international location and we can’t wait to plant deeper roots on English soil.”