Sports Direct have topped tech titan Apple in a new influential survey as a firm "trailblazing in global commerce".
In a new index of the world's top 30 international retailers, Mike Ashley's sports chain came fourth in the list.
Sports Direct sent out an announcement to the London Stock Exchange to celebrate.
Senior executive Michael Murray said he was "pleased that Sports Direct is starting to be mentioned in the same breath as other great companies".
He said: “It's a huge accolade for all our people, whom I'd like to thank for their loyalty and hard work."
