Smart home sound systems retailer, Sonos, will launch its first European concept store in London’s Seven Dials later this month (November 16th).
The store has been designed to replicate the home environment. Inspired by Sonos’ flagship store in New York. It will feature state-of-the-art listening rooms where guests will be able to stream their personal music to one or both rooms.
Sonos said the store will host an ongoing line-up of listening events, screenings, cultural talks and installations. The first event will celebrate David Bowie. During the opening weekend, NTS Radio will be broadcasting live from the store. This will include a full 16 hour programme co-curated by DJ’s Ross Allen, Charlie Bones, Nabihah Iqbal and Bullion with friends and special guests and will feature mixes, interviews and interesting conversations inspired by and celebrating the life of Bowie.
General store manager at Sonos, Whitney Walker said “The entire store experience is based on the idea of being in a really comfortable and inspiring environment. We’re proud to be opening our first European concept store in London, providing a dedicated space for music fans to create, connect and ultimately discover the best ways to listen to music out loud.”
Sonos is also planning to open more concepts stores in Europe including Berlin in 2018.
