Snow+Rock has opened a new store using its latest design concept at Bluewater shopping centre. The store has been designed by an inhouse team and spans 13,000 square feet.

The shop stocks snowsports clothing and equipment alongside luggage, footwear, camping equipment, clothing, electronics and accessories for climbing, walking and other outdoor pursuits. It also offers a boot fitting service, a full range of servicing options for skis and snowboards, and a range of running products through Runners Need.

Marketing and omnichannel director of Snow+Rock and Runners Need, Paul McDermott said: “The opening of our store has been extremely successful as we revealed our new concept to Bluewater’s guests. Our focus on providing an in-store experience that will attract and engage with a wide audience will ensure we can convert the many guests through our doors to loyal brand advocates.”