Smeg has opened its first-ever store in UK with a flagship in Central London. The 6400sq ft store is split over three floors and is located at 14 Regent Street in St James’s Market.
While it mainly acts as a retail space showcasing the brand’s full range of appliances and accessories, the store also features produce from Montecoppe, Smeg’s own Italian farm, including Parmesan cheese, balsamic vinegar and wines, all of which can be purchased in store.
The mezzanine level is a dedicated design lounge and meeting space and the basement contains a purpose-built theatre for cooking demonstrations.
