Shop Direct has appointed My-Wardrobe.com co-founder Sarah Curran as a director as part of a strategy to attract more luxury brands to the group’s sites, according to reports.

Ms Curran will join the group, whose brands include Very, Littlewoods and Isme, next week.
Ms Curran commented: said: “When I launched My-Wardrobe back in 2006, my ambition was to democratise luxury by bringing fantastic brands to as wide an audience as possible… Shop Direct takes that ethos to the next level. The business offers a fantastic range of aspirational brands and there’s a huge opportunity to do more.”