Fitted bedroom specialist Sharps has made its biggest marketing investment to date with a £2million omni-channel campaign to drive sales and appointments.
Designed by The Market Creative last year, the ‘Created with You’ brand proposition will now be rolled-out across all channels and with a greater focus on home interest trends.
The Market Creative has developed two new 30-second TV adverts which will launch on Christmas Eve in prime spots on ITV, Channel 4, C5 and satellite. The adverts aim to show an effortless transformation of two bedrooms with two new fitted wardrobe ranges, Henley Stone and Manhattan Walnut.
Marketing director at Sharps, Tim Moore said: “Last year’s January sale campaign delivered double digit sales growth with the same media spend and our biggest daily design appointment figures ever achieved, so this year the approach had to be about evolution not revolution. The Market Creative is helping us to bring the brand proposition to life and run it across more areas.”
The campaign will also include content marketing with three branded content videos that will be shared across Sharps’ social channels and on a new “Inspiration Hub” on Sharps’ website.
Sue Benson, managing director at The Market Creative, said: “‘Created with you’ has been hugely successful in communicating Sharps’ brand values and its partnership with customers to create their dream bedroom. The emphasis for January and 2016 is on strengthening this proposition. Aligning the campaign with contemporary home trends has injected a higher level of personality and interaction to the campaign.”
