Joining the ever-increasing line-up of retailers on London’s Monmouth Street is fashion retailer Kit and Ace.

Situated at number 15 in the Seven Dials district, the new store is due to open on the 14th July covering around 1,700 sq ft.

The brand, which offers technical attire that can be worn all day, was created by the former lead designer of Lululemon Athletica Inc. Shannon Wilson and her stepson JJ Wilson in 2014. With 60 locations across North America, Australia, the UK and Japan, the brand’s Seven Dials store marks the next step for its growing presence in London.

Commenting, JJ Wilson said: “We’re excited to open our fourth location in the UK, and our first permanent showroom in West London. Seven Dials has a great mix of retailers and is the perfect location for us.”

Head of group strategy and letting at Shaftesbury, Sam Bain-Mollison, said: “Seven Dials continues to flourish with the addition of modern, international fashion brands that are hard to find elsewhere in London. Kit and Ace will be in great company amongst recently opened sportswear brands Ron Dorff and the upcoming fitness destination Another_Space, both of which are UK debuts.”