Selfridge’s revamp has helped the business increase sales by 11.5%, as operating profits grew to a record £181 million for its last financial year.
They are now into the final year of their four year investment plan, which is worth £300 million. The plan is meant to be revamping its London store and increasing its digital capabilities.
As well as linking its original London store to its Duke Street extension, Selfridges has also invested in a Chinese language website, an Android app and also UK international shipping options.
Selfridges' UK managing director, Anne Pitcher, said: “We are delighted to deliver such fantastic results, despite difficult retail conditions and consumer confidence uncertainties. We continue to challenge ourselves to be daring in all aspects of our global strategy and to present extraordinary destinations for our customers.
