Seasalt has posted a 35% year-on-year sales increase over the Christmas period.
Online sales grew 39% with in store sales rising by 31%. Like-for-like sales were up by 9%.
Seasalt said that these numbers were achieved by maintaining a full price strategy by delaying discounting until just before Christmas.
Seasalt chief executive Paul Hayes said: “Thanks to more Seasalt customers shopping online and in-store, we have had another fantastic festive season. Our online offer continues to grow impressively, but I’m especially pleased with our 9% like-for-like sales growth in our stores, which is the 3rd year in a row we have had positive like-for-like growth in this period."
