Supermarket giant Sainsbury’s is getting ready to launch a trial cycle delivery service via its IOS Chop Chop App, which will deliver to customers in the central London area.

Through the app, customers will be able to order up to 20 products, which will then be delivered by cycle within the hour for a flat price of £4.99.

A trial has already taken place in Wandsworth and Sainsbury’s will add a further 35,699 postcodes to the app from 28th September, which will start operating from its Pimlico store.  

Sainsbury’s director of digital and technology, Jon Rudoe, said:  “This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want. Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.

“If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service.”