Supermarket Sainsbury’s is to expand its formal menswear range following excellent sales results despite a declining market.

In the last sixth months alone, menswear sales grew by 13%, in comparison to the rest of the market which declined by 3%.

Sainsbury’s Argos commercial director, James Brown, said: “The menswear clothing market is an exciting area of growth. Men are increasingly shopping for themselves and we’re focussed on making it easier and more convenient for them. The modern man wants choice and our Tu ranges are ideal as they offer on-trend and quality styles at fantastic value. We continue to invest in our ranges to ensure that our customers find the great quality and choice they expect from Sainsbury’s and our formalwear collections are proving to be a hit. Our Harris Tweed jackets are a great example of how we’re innovating to ensure we’re offering our customers – male and female – a choice of high-quality products at great prices.

“Shopping for clothing in supermarkets has become firmly established and our strategy of offering customers high street style at supermarket prices in an attractive, department store-style setting has helped us to increase our market share.”