Fashion brand River Island has launched a new Snap and Share campaign in partnership with Snapchat. The campaign will also run over 280 stores over the next three months.

The campaign works through a number of tailored branded filters that shoppers will be able to fully use on their Snapchat stories when customers are in store.

Snapchat is also supporting River Island’s new polaroid-inspired advertising campaign and shoppers who share their images using the filters across social media will be in with a chance of winning a £1000 shopping spree as well as a digital camera.

Joise Roscop, marketing director at River Island, said: “When devising a plan for the launch of our new autumn/winter campaign, we wanted to explore new innovation and technology, seeking a fresh way for us to connect and engage with River Island customers. We are extremely pleased to be delivering both a River Island and a fashion first with this launch and we can't wait to gauge our customers’ reaction.”