Ralph Lauren has appointed Jonathan Bottomley for the newly created role of chief marketing officer which is responsible for evolving Ralph Lauren’s brand voice, leading the global marketing team and developing marketing strategies across the company’s brands.
Tom Mendenhall has also been named brand president for Men’s Polo, Purple Label and Double RL. Also a newly created role, the position will involve all men’s brand functions reporting to Mendenhall who will be charged with maximising brand strength to improve sales growth.
Ralph Lauren said: “As we write our next chapter, we continue to add exceptionally strong leaders with the passion, energy, and talent to lead our company into the future. Both Jonathan and Tom bring a fresh perspective and incredible depth of brand experience to Ralph Lauren. They each have impressive track records and we are looking forward to welcoming them into our leadership as our evolution continues.”
Valerie Hermann, president of global brands said: “Jonathan and Tom will play critical roles as we move forward in our evolution as a brand and company. Jonathan’s innovative, integrated approach will bring freshness and cohesion to our iconic marketing efforts, while Tom’s proven experience and recognized excellence in men’s will support our continued growth in this category.”
