Fashion retailer Quiz has showcased its first digitally integrated store in the Westfield Stratford shopping centre, featuring the store’s first in-store digital kiosk. The kiosk will allow customers to browse and order the brand’s entire collection, irregardless of if the product is stocked in the store or not. The store aims to create an omni-channel experience, with the use of other technological innovations such as iPads and a digital scatter wall displaying social media content, campaign videos and a photography from the brand’s photoshoots.