Poundland is to recruit for around 120 new roles at its Barnsley chilled and frozen food hub in South Yorkshire.

Now set to become Poundland’s second digital hub, the facility in the town’s Darton area was acquired by Poundland when it bought Fultons Frozen Food.

Poundland is planning to increase the number of people at the site from 77 to almost 200 by December. Roles will include shift managers, team leaders and warehouse operators.

The retailer said its online business has grown rapidly following its 2022 acquisition of Poundshop.com and its picking and fulfilment centre in the West Midlands.

The success of Poundshop.com, which has seen orders more than double under Poundland ownership, means its operations are now running close to full capacity.

Later this summer, Poundland is planning to combine its Poundshop.com and Poundland.co.uk websites to enable customers to shop an expanded Poundland range online for delivery to their homes.

Poundland’s digital expansion is just one element of the transformation programme being rolled out across the business. In addition to introducing chilled and frozen food, the retailer is bringing its Pep clothing and homewares to the majority of its stores, as well as adding fresh fruit and vegetables and beers wines and spirits to a number of locations.

The retailer said it is on track to add over half a million square feet of new space in its current financial year as it opens and relocates stores.