Sales at John Lewis rose by 1.5% year-on-year last week and by 15.8% on the previous week, delivering the retailer's first £100 million sales week of the season.
Sales in home decor increased by 2.8% as customers began preparing their homes for Christmas. Carpet sales rose by 14.9% while sales of curtains and blinds climbed by 22.3% and 10.2% respectively. It was also a record week for lighting with sales up 39% on last year.
Home technology and electrical sales also performed well with a 1.6% increase as they benefited from the launch of both the Microsoft Surface Pro 4 and iPad Pro.
Meanwhile, fashion sales edged up 0.8% as the retailer continued to build its contemporary fashion offer by launching Charlotte Tilbury at John Lewis Liverpool and All Saints online.
Paula Nickolds, commercial director at John Lewis, said: “There are clear signs that this will be a truly omnichannel Christmas, with two thirds of our customers now visiting both a shop and johnlewis.com to make a purchase. The process was made easier by this week's launch of our new iPad app with the 'Find Similar' feature, which quickly locates fashion products with similar colours, shapes and patterns on our website.”
John Lewis said its Christmas advert, 'The Man on The Moon', is proving to be even more popular than the 2014 'Monty the Penguin' campaign reaching 22 million views in the first week.
