Pets at Home has appointed Robert Kent as its new chief data officer.  Kent is currently in the same role for Royal Mail.

 He has been in the role at Royal Mail for nearly eight years, with other experience including senior roles at Carphone Warehouse,  including head of IT, as well as strategic roles at Epiphany UK and Capgemini.

Peter Pritchard, who Pets at Home recently appointed to group chief executive, said: "It is six months since I took over the role of group CEO and trading momentum continues right across the business. I am taking the time to assess our strategy and develop the plan that will ensure Pets at Home remains successful over the long term.

“I'm therefore delighted that Robert Kent will be joining us as chief data officer. The CDO is both a new and strategically important appointment for Pets at Home, where Robert's wealth of expertise will help us maximise the value of our data.”

Kent will start the role at the beginning of November, and report directly into Peter Pritchard.