Pascal Perrier has been named the chief executive of La Perla

Pascal Perrier has been appointed as group chief executive of La Perla

Perrier has joined the business from Burberry where his most recent role was chief executive of the Asia Pacific region.

Sapinda chief executive Lars Windhorst said: “We are delighted to finally announce the appointment of Pascal to lead La Perla into a new era of growth. The luxury fashion and lingerie sector is full of opportunity due to the rapid pace of change with which consumers and other cultural stakeholders are now engaging with luxury brands. There are few more experienced people to navigate us through these opportunities and take the brand to the next level than someone with the luxury fashion industry clout and know-how of Pascal.”