Pandora is making good progress with rebrand

Pandora has said it is making good progress with its upcoming rebrand which will be unveiled later this month.

Part of the company’s turnaround initiative, Programme NOW will be kicked off at an event in LA on August 28^th before the new look is rolled out over the second half of 2019 and into next year.

Chief executive of Pandora, Alexander Lacik said: “The event in Los Angeles marks the beginning of our journey to become more relevant for consumers. We have received very positive feedback to the marketing pilots we have conducted earlier this year, so we are eager to take this to consumers around the world and show a fresher and more contemporary Pandora.”

The new branding will be applied to all consumer touchpoints.  The first rebranded store will open in the UK and will be followed by shops in China and Italy throughout the rest of 2019.