It has been announced that sports retailer Adidas is to open a flagship store at 425 Oxford Street, opposite Selfridges in London’s West End.
The 43,000 sq ft building will involve an extension and reconfiguration of the lower five floors of a 10 storey building and if plans are all approved the new store will open in 2018.
Roland Auschel, Adidas executive board member global sales, said: “We are incredibly excited about realising this project in the heart of London, Key Cities like London will play a lead role in influencing and shaping the future of our brands. We will "WOW" our consumers through consistent premium presentation at every touchpoint. This store will be our Flagship retail space in the heart of London’s busiest shopping street. Here, we will provide our consumers with the best Adidas experience, showcasing our latest product innovations and exciting marketing co-operations brought to life through a brand new store design and amazing consumer experience!”
Adding his comment, Executive Director London Estate at Grosvenor Britain & Ireland, Craig McWilliam, said: “The West End is one of London’s greatest attractions for residents and visitors alike, it is a major driver for the London and UK economies. We all need to invest in the quality of shops, public spaces and shopping experience so that Oxford Street can carry on attracting the world’s best retailers. Adidas’ investment is a vote of confidence in the West End’s potential for growth.”
Figures for the West End show that it brings in 600,000 visitors every week, contributes 3% of the UK’s economic output and retailers make around £5billion in sales each year.
