In the UK, sales of organic wines are increasing as the growing ‘conscious consumerism’ trend continues to gain traction. According to the Soil Association, an organic food and farming group, sales of organic wines, beers and spirits rose by 14.3% last year, resulting in total sales almost reaching the £6m mark. Whilst still a relatively small part of the UK organic market, currently sales of the products are growing at double the rate of the rest of the market.