Off-White is being sued by a New York-based marketing and design agency, OffWhite Productions LLC. The claims include federal trademark infringement and unfair competition and common law dilution.
The complaint claims that the marketing company ‘has publicly done business as ‘OffWhite’ since the late 1990’s’. Virgil Abloh’s Off-White was created in 2012.
The marketing agency also claims that due the popularity of the fashion brand, its own website is no longer on the first page of Google searches for the terms ‘OffWhite’ or ‘Off White’, which has caused damage to its brand.
Off-Whites counsel is yet to comment on the claims.
