According to Fashion Network, Nike and Adidas have both signed up to open stores at the Icon Outlets next to the O2 arena in London.
The outlet is already home to a number of brands, including Asics, G-Star Raw, Sketchers, Guess, Jack Wills, Levi’s, Pepe Jeans and Tommy Hilfiger.
Both Nike and Adidas have already seen success in an outlet environment, having already opened at the London Designer Outlets.
