Next has become the latest retailer to trial a store-in-store concept at Tesco. Earlier this week Next opened a 4300sq ft concession inside Tesco Extra in Surrey Quays.
Tesco spokeswoman said: “We want to offer our customers the best possible choice and convenience when they shop with us.
“We have a number of partnerships in stores across the UK, complementing our existing Tesco products and services.
“We’re pleased to be partnering with Next in our Surrey Quays store and look forward to seeing how customers respond.”
The move could be seen as a response to its largest rival Sainsbury’s, which has begun to roll out Argos and Habitat concessions across the country since its acquisition of Home Retail Group last year.
