Next has revealed their upsized and revamped store at Bluewater after 10 months of development.
The 44,226 square feet has a significantly improved sales area with new fixtures and fittings, a lingerie room, revamped shoe rooms and a petite offering on womenswear.
The new store has been developed in-house by Next in conjunction with Bluewater’s retail design and delivery team and features natural light. The southern elevation of the store contains a new section of full-height structural glazing, the first time the external fabric of Bluewater has been changed in this way. The glass floods light into both levels of the store as well as providing views of Bluewater’s chalk cliffs. Complementing the glass panel are two large skylights to add to the sense of light and space.
“We are very excited to be opening this extra space. It has been a long time since we had the store fully open and our customers have been very patient. The kids and home departments are even better than before and we have created in excess of 98 new jobs.” Said a spokesperson at Next.
Russell Loveland, portfolio director at Land Securities, co-owner and manager of Bluewater said, “We are delighted to have worked closely with Next on this upsize, creating an exciting, refreshing and light new store. This new store is consistent with our strategy of ensuring Bluewater offers not only the very best mix of leading UK and international brands, but unique concepts.”
