Bicester Village, the designer outlet centre has today announced (October 21st) that it is launching a new online campaign to announce the opening of seven new menswear shops.
The online campaign lasts for one minute and features an immaculate well-groomed man describing himself as “sculptor, a filmmaker and more” with the wording at the end “Too much? Style without the effort. Bicester Village.”
Some of the new menswear stores opening at Bicester Village are Mont Blanc accessories, Givenchy, Hunter and Balenciaga.
Managing director of Just So, Richard Ascott, said: “Luxury menswear comms have become quite generic. An aesthetic that started out as fresh has been over used and we felt it was ripe for parody. Bicester Village offers a truly luxury experience but it is more accessible. They wanted men to understand it is not an effort to shop there and it was fantastic to be able to have some fun with this.”
