John Lewis have stated their new major evolution of strategy “designed to develop and strengthen the business”. Their own-brand line is looking to be a major key in this growth.
The company has also announced that it’s maintaining its current, higher, level of investment in product and service innovation for longer. It will continue to invest at a rate of £400m-£500m per year and take further steps worth £500m over three years “to strengthen the balance sheet, while recognising the short-term pressure on profits.”
And it said that it’s putting its Partners at the heart of the strategy, “recognising and enhancing the role they play in the differentiation of both Waitrose and John Lewis.”
