Dalziel & Pow, the design agency who created Jigsaw’s flagship store on Duke Street, has created a new Emporium for the brand, situated at St James’s in London’s Piccadilly.

Covering an area of 300 metres, the new store will house the brand’s full range of clothing, accessories and footwear for men and women, as well as an additional 100 sq metres for its sister brand, The Shop at Bluebird.
Chief executive of Jigsaw Peter Ruis, commented: “We set out to create a unique Jigsaw experience. The idea of a slick 'fifth avenue' store but with all the quirks and warmth normally associated with our brand. We wanted also to make a truly international statement, and St James's Market will be incredibly visible as a tourist destination.”