Net-A-Porter are expanding their inventory to include a new Gucci Childrenswear pop-up shop on its website.
The pop-up will last for 6 weeks, it will include Gucci’s “romantic yet light-hearted styles” for babies and girls and boys up to the age of 12. There will also be unisex options.
The garments will feature animal print motifs and Gucci’s iconic logo on smocks, dresses and babygrows. There are also items such as pink party dresses, brightly embroidered hoodies and floral playsuits.
Alison Loehnis, president of Net-A-Porter and Mr Porter, said: “The kidswear pop-up on Net-A-Porter is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With Mr Porter’s kidswear project also underway, this really marks the beginning of something special.”
Gucci kidswear will launch on Net-A-Porter.com on 16 July and will be supported by a dedicated campaign inspired by Gucci’s vintage aesthetic.
