Mr Porter has launched a new online entity which has been created to show a growing selection of leading watch brands which will feature curated content, educational articles and style advice coupled with tips on how to select and maintain a luxury timepiece.
The new platform, named The Luxury Watch Guide, marks MR Porter's commitment to offering the best in product, content, and service across all of its categories.
Brands will include IWC Schaffhausen, Jaeger-LeCoultre, Breitling, TAG Heuer, Officine Panerai and Ressence.
"We are thrilled to launch our new Luxury Watch Guide – a dedicated online home for all things watches at Mr Porter," said Toby Bateman, Managing Director, Mr Porter in a statement. "This was a natural next step in our continued growth of the category and not only delivers an engaging platform for both novice and enthusiast watch customers but also allows us to better serve and inspire them."
