Morrisons reported an underlying sales growth of 3.4% in the 13 weeks leading up to April 30th. The figure shows a marked increase on the figures expected by analysts, which put growth at approximately 1.8%. Chief executive of Morrisons, David Potts noted that the figure signifies a very positive start to the financial year for the chain, much of which was attributed to positive changes in the way in which its stores are now run.